In 2013, Muslim consumers in the world spent $266 billion to purchase clothes and shoes. A figure likely to reach $500 billion in 2019. A huge market, ranging from North to Sub-Saharan Africa, from the Gulf countries to Iran, from the former Soviet states of Central Asia to South Asia. Now, it also includes large sections of the population in Western Europe and Russia. From Saudi Arabia to Indonesia. Without forgetting the Muslims in the Americas.
This is why Turin has decided to offer Made in Italy producers an international showcase to present themselves to buyers from all over the world with items for “modest fashion”. This, of course, has nothing “modest”, in the true sense of the word. Clothing, shoes, jewelry, and design: there is room for all this at the round table scheduled on July 28, while waiting for a similar initiative aimed at food for the Islamic world to be held in October.
On the initiative of Gianmarco Montanari, managing director of the City of Turin, the Piedmont capital plans to turn into a hub for the Islamic economy in Italy and in Europe. The meeting will serve to take stock of the situation and the prospects, indicating the characteristics that an industrial production must have to combine Italian style with Muslims’ needs, also of a religious nature. A debate on a collaboration that can be extremely beneficial in terms of turnover and employment.
Keep on reading the full article by Augusto Grandi, Senior fellow at “Il Nodo di Gordio“, on Italy24 —> Turin aims at becoming a hub for Made in Italy fashion tailored to Muslim consumers